We won’t pretend we’ve cracked it all - but we are doing our bit (and then some)
to tread a little lighter on this planet. Here’s how:

Designed in the UK, Made with Intention

All our pieces are designed in the UK and crafted in China, where we work closely with trusted makers
who share our values in quality and ethical production. No shady sweatshops. No fast-fashion flimsiness.
Just clothes that last and feel as good as they look.

100% Linen. 

Our collection is made from 100% linen - a natural, breathable, and biodegradable fibre that’s
kind to your skin and the planet. Unlike synthetic fabrics, linen doesn’t shed microplastics or require
tonnes of water for irrigation. It's the good stuff. 

Doing Our Bit for the Big Blue

We’re proud to announce that we've officially joined forces with CleanHub - becoming a certified 
CleanHub Supporter in the global fight against ocean-bound plastic pollution. £1 from every
item sold will directly support CleanHub’s mission to reduce plastic waste before it ever reaches
our oceans. By funding plastic collection, we’re helping create safer, circular waste systems in some
of the world’s most vulnerable coastal communities - where infrastructure is often lacking, and the
environmental stakes are high.

But this is about more than just plastic. CleanHub not only helps prevent pollution
- it creates fair, dignified jobs for local waste workers, empowering communities with economic
opportunities and long-term sustainability. Their Track & Trace technology ensures every
kilogram of collected plastic is verified and logged, offering full transparency of impact.

Planet-Friendly Packaging

We’ve teamed up with noissue to make sure our packaging is just as thoughtful as what’s inside.
Recyclable materials, eco-friendly inks, and zero plastic guilt. It’s packaging that looks
good in your letterbox and your recycling bin. 

On the Road to B Corp

We’re working towards B Corp certification because we believe fashion should be
held to higher standards. It’s not just about ticking boxes - it’s about building a business that
balances purpose with profit. We’re not perfect, but we’re getting there.

We’re here for a good time and a long time.
Curious, conscious, and committed to doing things properly.