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When it came to planning sea-m’s debut shoot, this was luckily something I’d had ample experience. In my former life as a Creative Director in advertising, life was spent creating...
Let’s talk about linen. At sea-m, we’re unapologetically obsessed with it. But beyond the fact it makes you look effortlessly cool and put-together, there’s a reason linen is the hero...
We caught up with our founder, Kate Allan, on all-things wild swimming spots, style icons, travel tips, and of course, sea-m.