SEA-M BIRTHDAY GIVEAWAY

1. Campaign Overview

A single giveaway pooling nine lifestyle brands into one prize bundle, hosted and administered by sea-m. Partner brands are tagged as collaborators; each is disclosed in the entry post per Meta's promotion guidelines.

The prize bundle:

•     sea-m — £250 gift voucher, valid for one year

•     Burning Orange — Sun Pagoda parasol, Burnt Ochre / Off-White stripe

•     Lost Sol — Byron Bay beach towel set, Bold and Pastel (one of each)

•     Penrhos Spirits — the full five-bottle gin range

•     Osski — a tablecloth and napkin set

•     Emily Hadley — A2 limited edition Kevin Hadley giclée print

•     The Nook Lodges — a two-night stay for two (plus dog), weekends included

•     By Soren — Cream Fringe Gilet

•     The Jackson’s Large Shoulder Jute Bag

•     Entrants must be 18+, resident in the UK, given the gin prize and that most partners ship/fulfil UK-only. Lost Sol is Australian, so I've flagged where you may want to widen this — but shipping an artwork, gilet, lodge stay and gin range internationally gets complicated fast, so UK-only is the safer default.

•     sea-m is the host account and data controller — the one legally 'running' the promotion for Meta's disclosure requirement.

•     Entry captures an email address (via your chosen third-party tool) rather than relying on comments alone, so the list can feed Klaviyo afterwards, with consent.

2. Entry Mechanic

Suggested single-form mechanic (e.g. built in Gleam), requiring:

1.    Follow @sea-m and all eight partner accounts

2.   Optional bonus entry: tag a friend in the comments on the launch post

3. Draft Instagram Caption Copy

Option A — dry and direct:

“We've teamed up with eight brands we actually rate to build one very good prize. A linen piece, a parasol, five gins, a proper stay away (dog included), and more. Follow the lot, drop your email below, and hope for the best. Full terms via the link in bio.”

Option B — coastal, slightly cheeky:

“Everything you need for a summer you'll actually enjoy — minus the sunburn regret. One bundle, nine brands, zero beige. Follow us and our partners below, pop your email in via the link in bio, and you're in. Ends [DATE]. UK, 18+, terms in bio.”

Both keep the required disclosures short enough to fit a caption; the full legal language sits in the linked T&Cs below rather than cluttering the post.

4. Full Terms and Conditions

4.1 The Promoter

This promotion ("Giveaway") is run by sea-m ("Promoter", "we", "us"), in collaboration with Burning Orange, Lost Sol, Penrhos Spirits, Peach Health, Osski, Emily Hadley, The Nook Lodges, and By Soren (together, the "Partner Brands"). The Giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.

4.2 Eligibility

•     Open to UK residents aged 18 or over only.

•     Employees, contractors, and immediate family of sea-m and the Partner Brands are not eligible to enter.

•     One entry per person. Duplicate or multiple accounts entering will be disqualified.

•     The Promoter reserves the right to verify entrant eligibility and disqualify any entry it reasonably believes to be fraudulent.

4.3 How to Enter

•     Entry is free. No purchase is necessary.

•     To enter, participants must follow the Instagram accounts of sea-m and each Partner Brand listed above, and submit a valid email address via the entry form linked in the campaign post.

•     The Giveaway opens at 08:00 on 20.07.2026 and closes at 23:59 on 27.07.2026 ("Closing Date"). Entries received after the Closing Date will not be counted.

4.4 The Prize

The prize is a single bundle comprising one item from each of sea-m and the eight Partner Brands, as listed in Section 1 above. Where a Partner Brand offers a choice of design, colour, or item, the winner will be contacted separately by that brand (or by the Promoter on its behalf) to confirm their selection.

•     The prize is non-transferable and there is no cash alternative, in whole or in part.

•     Should any individual item become unavailable, the relevant Partner Brand reserves the right to substitute it for an item of equal or greater value.

•     Fulfilment of each item is the responsibility of the brand providing it. Delivery timescales, stay bookings, and assessment scheduling will be arranged directly between the winner and the relevant brand.

•     The Nook Lodges stay is subject to availability and the venue's own booking terms; blackout dates may apply and should be confirmed directly with The Nook Lodges.

•     The Peach Health assessment does not constitute medical advice or diagnosis and is provided subject to Peach Health's own clinical terms and consent procedures.

4.5 Responsible Drinking

The gin range from Penrhos Spirits is included as a prize for entrants aged 18 and over only. This promotion does not encourage excessive or irresponsible alcohol consumption, and no aspect of entry or winning is conditional on alcohol purchase. Please drink responsibly.

4.6 Winner Selection and Notification

•     One winner will be selected at random from all valid entries received by the Closing Date, using [name the tool, e.g. Gleam's random draw function].

•     The winner will be notified by direct message from @sea-m within 7 days of the Closing Date, and may be announced on sea-m's Instagram account and Stories.

•     The winner must respond within 7 days of notification to claim the prize. If unclaimed after this period, the Promoter reserves the right to select an alternative winner.

4.7 Data Protection

This section governs how entrant personal data is collected, used, and shared for the purposes of this Giveaway, in line with UK GDPR and the Data Protection Act 2018.

•     sea-m is the data controller for entries collected via the entry form. Instagram usernames and email addresses submitted at entry are collected for the purposes of administering the Giveaway, contacting the winner, and — where the entrant has separately opted in — future marketing communications from sea-m.

•     By entering, participants consent to their Instagram username, first name (if provided), and prize-relevant details being shared with the specific Partner Brand responsible for fulfilling their part of the prize, but only in the event that the entrant is the winner. Non-winning entrants' data is not shared with Partner Brands.

•     Entrant data is not shared with Partner Brands for their own independent marketing purposes unless the entrant separately and explicitly opts in to that brand's own mailing list at the point of entry.

•     Entrants may withdraw consent, request deletion of their data, or ask what data is held at any time by contacting [insert sea-m contact email].

•     Data collected for this Giveaway will be retained for no longer than necessary to administer the promotion and fulfil the prize, and will be deleted or anonymised no later than [X months] after the Closing Date, save for entrants who have separately opted into ongoing marketing.

This clause is drafted as a starting point — because it involves nine separate brands each with their own privacy obligations, it's worth having each Partner Brand confirm they're comfortable with this wording, and ideally a quick sense-check from a solicitor before publishing, given the number of parties and the alcohol prize.

4.8 General Conditions

•     By entering, participants agree to be bound by these Terms and Conditions.

•     The Promoter reserves the right to amend or cancel the Giveaway at any stage if deemed necessary in its opinion, without notice, due to circumstances outside of its control.

•     The Promoter's decision regarding any aspect of the Giveaway is final and binding, and no correspondence will be entered into.

•     This promotion is governed by the laws of England and Wales.

4.9 Platform Disclaimer

This promotion is in no way sponsored, endorsed, or administered by, or associated with, Instagram or Meta Platforms, Inc. Information provided by entrants is provided to sea-m and not to Meta. Any questions, comments, or complaints regarding the Giveaway must be directed to sea-m and not to Instagram or Meta.